My media product is a trailer. The genre is a sporting romance. Though my genre there is a direct conformation the conventions of real products as most film created today are of more than on genre. The effect of creating a sub-genre is increasing the audience capacity. Through our film, the idea of the sub genre means we can attract audiences with that enjoy both romantic movies and sport movies. Furthermore in order to ensure that there we were creating a product that the audience would respond to. This included creating titles that were typical of making a trailer. These include the title and the screen shot adopted at the start of the trailer.
This just states the target audience and the BFF certification for the movie but as it was present in every trailer we saw regardless of the genre, we decide that it was required. Furthermore, another way in which we conformed to the conventions of making a by adding a particular set of titles at the end of the trailer. 
This includes the producers’ names the directors and the names of the actor. It also includes the titles and the company logo daisy and I had created for our trailer. We created our own company logo using Photoshop. 
As most films are co produced by more than one company, we decide to add the Universal Pictures logo to our trailer making it a much more believable.
The uniformed look of the titles throughout the trailer is similar to the titles in Bend it like Beckham they were all the same font and size and appeared for around the same length of time and aided in the telling of the story in the trailer. 
To an extent we incorporated this idea of the titles staying on screen for a similar amount of time. At the start of our trailer, we introduce our two main characters in a similar way to how it is done in Wimbledon using titles that state their names and a brief description of their characters. 
There are element of our trailer that challenge the codes and conventions of making in a trailer. It is our unique selling point. In our trailer for me, it is the sport we have chosen. Although hockey is not the most popular sport, it is bound to spark an interest amongst fans of sport thus aspiring to create an audience using a unique selling point. Also our trailer has a number of titles in it and employs a voice over at a certain point to tell the story. If the film was completed, at this point Lottie would be speaking to her friend about meeting Michael, but in the trailer, this is used as a voice over with the shots of their meeting playing. This is a different mixture of titles that tell the story and the use of voice over that was present in Bend it like Beckham and Wimbledon, the main trailers we used for our research. We were able to access these trailers on YouTube. Generally the voice over used basically tells the story. Even when titles are employed, the voice over basically reads them out loud. Generally music throughout any media product tends to set the mood. In the trailers we studied, Bend it like Beckham and Wimbledon, there is one track throughout the whole trailer. Our trailer challenges this idea. We used two tracks in an attempt to emphasise a change in atmosphere from the fast pace of the hockey to the romantic element of the trailer and its repercussions. The story line is the most important selling point for our media product and it is where codes and conventions of creating media products are challenged. A story line focuses on making a choice. The idea is the main character Sarah is having to chose whether to have a boyfriend and be in love of continue pursuing her hockey career. This storyline is very quite different from that of Wimbledon as it is set in a school and is the characters are teenagers.
How effective is the combination of your main product and ancillary texts
The link between my trailer and my magazine and front cover and my poster is very clear. My magazine front cover displays both elements of my genre and with images of both of my main characters on it. There are two images of Lottie our main hockey player with her stick dressed in full kit and there is also there is an image of the two lovers staring at each other depicting the romantic element of the genre. The image with her stick is an idea incorporated in most movies that focus on sports as it instantly tells the audience what sport is the focus. This is true in both the Wimbledon and Bend it like Beckham posters. There is a tennir raquett and a pair pf football boots depicting the sport that is being focused on. ALso in wimbeldon the main charcter is dressed in tennis whites and in our poster, lottie is wearing he hockey kit conforming to a code and convention of poster making and depicting the genre.
The font and style of writing used in our trailer for the title of the film is also employed in the poster. At the end of the trailer the set of titles used in stating the producers, the directors and the production company logo is also present at the bottom of the poster linking the two products. The image on the front cover is of one of our characters Henry. He is wearing an outfit that he is seen in during the film. This is a direct link to our trailer as a complete advertising campaign it is important to creating a convincing product. Furthermore, the title of the film is written in the same font and colours present on the poster thus making it a more convincing advertising campaign.
What have you learnt from your audience feedback?
I have learnt that feedback is very important. As my film is aimed at people my age, the direct feedback from my target audience was the most important factor in creating a successful product. Initially, our trailer was just full of hockey shots and lacked a story but as the producer, we understood the story we were telling but as viewers, our audience was able to help us recognise the fact that our trailer was not making sense. Furthermore, the feedback helped us realise that our titles were different sizes and the colours needed to work with the colours present in the title of our movie. Also, the feedback we received encouraged us to change the title of our film from chances to choices. According to some of our audience, the idea title did not make any sense and they preferred the title choices as it hinted at what the movie is all about.
For our poster according to feedback, our initial idea was good but it did not look believable and the images were of poor quality. The idea ‘looked better on paper than it did in reality’ quoting one our critics. So as a result we changed our idea of and adopted the rule of thirds as it was pleasing to our target audience and it conveyed the genre of the media product. Without direct feedback from our target audience, we may not have understood the errors within our product. We had several versions of our poster and we asked our target audience which was in fact members of our class to analyse and tell which was the most effective. This sort of feedback direct from our target audience aided us in the directly targeting our required audience.
What have you learnt from your audience feedback?
I have learnt that feedback is very important. As my film is aimed at people my age, the direct feedback from my target audience was the most important factor in creating a successful product. Initially, our trailer was just full of hockey shots and lacked a story but as the producer, we understood the story we were telling but as viewers, our audience was able to help us recognise the fact that our trailer was not making sense. Furthermore, the feedback helped us realise that our titles were different sizes and the colours needed to work with the colours present in the title of our movie. Also, the feedback we received encouraged us to change the title of our film from chances to choices. According to some of our audience, the idea title did not make any sense and they preferred the title choices as it hinted at what the movie is all about.
For our poster according to feedback, our initial idea was good but it did not look believable and the images were of poor quality. The idea ‘looked better on paper than it did in reality’ quoting one our critics. So as a result we changed our idea of and adopted the rule of thirds as it was pleasing to our target audience and it conveyed the genre of the media product. Without direct feedback from our target audience, we may not have understood the errors within our product. We had several versions of our poster and we asked our target audience which was in fact members of our class to analyse and tell which was the most effective. This sort of feedback direct from our target audience aided us in the directly targeting our required audience.
To ensure we were using the rule of thirds correctly we decided to look at posters that utilise this technique including the one for goal and the Pride and Prejucice poster.
Our final version of our poster ended up very similar to these posters and the rule of thirds was employed.
Our magazine front cover required a lot of feedback concerning the title and the font we used. Initially, there was a problem with our font, our audience did not like it as they thought it was too abstract and the title of our magazine initially CINEWORLD was already in existence so we decided to amend this problem straight away by instantly changing the name.We decided on a name like Vision as it is directly linked to watching movies. We were convinced by our feedback that the magazine was genuinely believable as a front cover. The image on the front was looking directly at the camera, a common trait for magazine covers as it makes it seem as though the person is looking at them and intising them to purchase the magazine.
Overall it is safe to say that the feedback is the most effective way of truly evaluating your product especially when your target audience is amongst your peers. It means you get several opinions on how your target audience would respond to your product, the effects of vertain atributes and what does not work very well.
How did you use media technologies in the construction and research, planning and evaluation stages?
Generally the primary media technology I used in researching and planning my product was the internet when creating my media products at both AS and A2 level. In AS we were making the opening sequence for a number of our products, YouTube and DVDs were our main point of research. We were able to watch a number of opening sequences for films using these media technologies. In doing this we had access to the codes and conventions of making the opening sequence of a thriller. Likewise for our A2 media product, viewing lots of trailers within the same genre as mine played a huge part in the creation of my product. The ideas we had for trailer came from some of the trailer we watched on YouTube, most importantly Bend it like Beckham and Wimbledon adding our planning process. Throughout the whole course all of our planning was done on the blog. This enabled us document photographs and use screen shots and embed videos to show the planning and construction process of our media product. For example when making our production company logo, we had various attempts at doing this. The making of our first attempt of a company logo was documented on our blog using screen shots to display the creation process. Due to the feedback we received, we decided to change the design. Our research for a new idea was also added to blog in the form of examples of some company logos and our thoughts on them. The creation of the second company logo was also done on the blog using screenshots. The creation of our products was done on various Adobe software including, Photoshop, in design and Premier Elements. Our footage was taken on a digital camera using a tripod. The footage was edited using Adobe Premier Elements. For our poster we used in design instead of Photoshop as it is a better programmer for controlling text. But for a magazine we employed photoshop as it was a programe we were much more familiar with thus making it easier for us to create a high quality poster. The evaluation stage was also done on the computer we learned to embed videos and take screen shots skills that we had learned from our planning stages. Fundamentally, media technology plays a huge part in the creation of media products such as magazines, posters, films and trailers.
Overall it is safe to say that the feedback is the most effective way of truly evaluating your product especially when your target audience is amongst your peers. It means you get several opinions on how your target audience would respond to your product, the effects of vertain atributes and what does not work very well.
How did you use media technologies in the construction and research, planning and evaluation stages?
Generally the primary media technology I used in researching and planning my product was the internet when creating my media products at both AS and A2 level. In AS we were making the opening sequence for a number of our products, YouTube and DVDs were our main point of research. We were able to watch a number of opening sequences for films using these media technologies. In doing this we had access to the codes and conventions of making the opening sequence of a thriller. Likewise for our A2 media product, viewing lots of trailers within the same genre as mine played a huge part in the creation of my product. The ideas we had for trailer came from some of the trailer we watched on YouTube, most importantly Bend it like Beckham and Wimbledon adding our planning process. Throughout the whole course all of our planning was done on the blog. This enabled us document photographs and use screen shots and embed videos to show the planning and construction process of our media product. For example when making our production company logo, we had various attempts at doing this. The making of our first attempt of a company logo was documented on our blog using screen shots to display the creation process. Due to the feedback we received, we decided to change the design. Our research for a new idea was also added to blog in the form of examples of some company logos and our thoughts on them. The creation of the second company logo was also done on the blog using screenshots. The creation of our products was done on various Adobe software including, Photoshop, in design and Premier Elements. Our footage was taken on a digital camera using a tripod. The footage was edited using Adobe Premier Elements. For our poster we used in design instead of Photoshop as it is a better programmer for controlling text. But for a magazine we employed photoshop as it was a programe we were much more familiar with thus making it easier for us to create a high quality poster. The evaluation stage was also done on the computer we learned to embed videos and take screen shots skills that we had learned from our planning stages. Fundamentally, media technology plays a huge part in the creation of media products such as magazines, posters, films and trailers.
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