Magazine Research by Tolu

Research on Film Magazines
How many are well known?
There are only 3 main film magazines in the UK. They include ‘Sight and Sound’, ‘Empire’ and ‘Total Film’.
What is their target audience?
The target audience for these magazines are for film fans which include anyone from the age of 13 and above. In targeting such a wide range of audience, it means there are a great number of people to buy their product thus resulting in higher profit margin.
Weekly/Monthly? Who are the publishers and what is the price?
Sight and Sound is a monthly publication from the British Film Industry. It costs about £3.95 to purchase.
Empire- is published by Bauer Consumer Media publishing company and costs about £3.70 to purchase.
Total Film is published by Copyright 2006 - 2009 Future Publishing Limited and costs about £3.80 to purchase. Analysis of Total Film Front Cover
Masthead
The Masthead for this magazine is in a font that is typical and recognisable as the font for that particular magazine and it is the largest written statement on the magazine.
Dateline
The dateline is the month and year of publication. For this magazine, it is October 2004 and the date line is published with the price above the Masthead.
Main Image
The main image is of Tom Cruise the star of Valkyrie in his costume from, it looks like a still taken from the film. He is looking directly at the camera attracting the audience’s attention. Also the photograph is in front of the Masthead showing that there is the name of the magazine is recognisable even when it is not entirely visible, places emphasis on its popularity.
Model Credits
The model credits state that ‘Cruise goes to War’
Cover lines
There are lots of cover lines advertising the articles that are in the magazine quoting the titles or from the articles thus attracting the reader’s attention inducing them into buying the magazine.
Main Cover Line
The Main cove line is ‘Valkyrie’ as it the largest cover line making it the magazine’s selling point.
Left Third
In western countries, the left third of the cover is vital for selling the issue in shops where the magazine is not shown full-frontage. The title must be easily recognizable in a display of dozens of competitors. The start of the masthead is important here
Bar Code
The bar code was the used by retailers
Selling Line
The selling line of this magazine is the ‘essential Winter preview’ it is a shot snappy statement that grasps the attention of the audience.

Analysis of the cover of Empire
Masthead
The masthead is in a colour and font designed for the
Dateline
The dateline is above the masthead and it is dated for January 2008, it also has the price of the magazine next to it.
Main Image
The main image is a still from the film or it could be still shot of the joker, the main character in the movie played by the most well known actor in the movie. Heath Ledger is looking directly at the camera in this photo thus grabbing the reader’s attention.
Model Credits
The model credits are ‘he’s a clod blooded murdering clown’
Cover lines
Cover lines are also used to advertise what is in the article they are either quotes from the articles , film titles and the featured films in the article.
Main Cover lines
The main cover line is the Joker. It advertises the exclusive article and is the main selling point for this issue. It also ties into the main image.
Third Left
In western countries, the left third of the cover is vital for selling the issue in shops where the magazine is not shown full-frontage. The title must be easily recognizable in a display of dozens of competitors. The start of the masthead is important here
Bar Code
This is the code used for the selling the magazine by the retailers.
Selling line
The selling line of this magazine is the ‘the Dark Night World Exclusive’ this markets the paper as to the fans of the film and gives them an individual selling point as no other competing magazine has the same privileged they have for to print this article.