Poster research by Tolu

1) Posters like these are employed to advertise the film and hint at the potential story line of the film. It makes the genre obvious and is directed at a particular audience through the genre. Posters like this would be displayed on buses at bus stops, in cinemas and on billboards.
2) The posters aim themselves at a target audience through the picture. The hint at the storyline and the genre of the film thus attracting a particular audience. Furthermore, they are able to create an idea of the movie through the poster.
3) In the Poster for bend it like Beckham, there is one main image the back profile of her holding a pair of football boots behind her back conveying the idea of the football being a hidden passion and the idea of the movie. The image tells a little of the storyline. And portrays the clash between her culture and her love for football through the fact that she is dressed in tradition attire and has to hide her passion for football behind her back as though it is a secret. There is also an element of The target audience through this poster is football lovers and the Asian community as it is a movie about their culture and it incorporates football lovers into the audience as she is holding a pair of football boots in her hands thus enlightening the audience to the fact that football plays a part in the film. Mise en scene- the mise en scene includes her costume which is traditional Indian attire and the football boots are an essential part of the poster as it is the primary focus for the film. The poster also has positive critics opinions included in the image in an attempt to entice an audience into seeing it. There is the film company’s logo and names of the companies and people involved in the making of the movie.
4) The other poster I have chosen to analyse is Wimbledon. It consists of an individual image that incorporates the main characters of the film. She is also holding a tennis racket which and they are both dressed in tennis whites which tells the audience of the story line and the characters within the play. From the poster, the audience is supposed to be able to guess at the story line. From this poster, their romance is not necessarily obvious but it is a possibility. The fact that the female character is the one holding the tennis racket, suggest that she is the one that is most serious about her tennis although he is also wearing tennis whites. The name of the film is also present on the poster but it does not overpower the image as it is what is telling the story. The main actors’ names are also present on the poster. This utilises a method of attracting an audience that isn’t present in the Bend it like Beckham poster which is the use of the main stars in the film to attract an audience. Fans of Paul Bettany and Kirsten Dunst will be willing to see the film. Also fans of tennis and Wimbledon will be intrigued by a movie about their personal interest. On this poster there is no critic’s response to the movie and there is the film company’s logo and names of the companies involved in the making of the movie
5) This poster is of the film she’s the man. Unlike the other two posters, this one is very different. There are lots of captions at the top telling the story thus giving more of an insight into the story line which is that of a teen sporting romance, attracting the fans of the teenage romance genre. The image is of the characters in the film that play the biggest part in the role of the film. The set up goes in order of the importance. The main character is at the very front of the picture while the others are in a pyramid behind her. Some of the characters create the mise en scene with the props they have. One of the boys in the background is holding a football, highlighting that fact that football plays a major role in the film and the girl with the lipstick and mirror highlights the vanity with her character. The incorporation of football into this widens the audience as it grasps the attention of football lovers increasing the audience. There is a lot of writing in small print at the bottom of the poster. This is the name of all the directors of the film and people who played and important part in the creating the movie. Also the film companies that were involved in the creating of the film have their logos printed at the very bottom of the poster.
6) Rocky is a brilliant example of what we hope to achieve with our poster. The title is very large and obvious and the image incorporates both of the genres romance and sport. It achieves this through the mise en scene which includes the image that shows a man and woman holding hands and looking at each other conveying the romantic genre. The main sport in the movie is boxing. This is obvious in the poster as the man is dressed for boxing with his shorts, his hands wrapped in bandages and his boxing boots. This image attracts an audience that enjoys watching boxing and fans of romance movies. There is a quote form the movie at the top of the poster intriguing an audience making them curious and want to see the movie. There is also the same list of names and logos of the people and companies involved in the making of the movie.
7) The Cutting Edge 1992 poster incorporates two images. There are two images in the poster create different mise en scenes. The image at the top of the poster creates an image of the romance within the genre. They are looking lovingly into each others eyes thus conveying this genre through the photograph. The second image incorporates the title and the names of the people involved in the making of the movie with the logos of the companies at the very bottom. The image also includes the two main characters are skating. The main sport in this movie. They are doing a different kind of skating hinting at the potential storyline of the movie. The incorporation of more than one genre into the poster is a blatant way of attracting an audience of romance and sport lovers.

The poster I think will be most suitable for my work is the poster for she’s the man. We will incorporate a hockey stick into our trailer making the focal point of our trailer obvious like the poster for Wimbledon. The arrangement of the characters for the She’s the Man trailer incorporating other important characters into the poster is the sort of set up Daisy and I are hoping to employ.