Monday, 3 May 2010
Tuesday, 23 March 2010
Directors Commentry by Daisy and Tolu
Tolu and I decided to make a short directors commentry on the problems and ways in which we made our Trailer.
Saturday, 20 March 2010
Tolu's Evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
My media product is a trailer. The genre is a sporting romance. Though my genre there is a direct conformation the conventions of real products as most film created today are of more than on genre. The effect of creating a sub-genre is increasing the audience capacity. Through our film, the idea of the sub genre means we can attract audiences with that enjoy both romantic movies and sport movies. Furthermore in order to ensure that there we were creating a product that the audience would respond to. This included creating titles that were typical of making a trailer. These include the title and the screen shot adopted at the start of the trailer.
This just states the target audience and the BFF certification for the movie but as it was present in every trailer we saw regardless of the genre, we decide that it was required. Furthermore, another way in which we conformed to the conventions of making a by adding a particular set of titles at the end of the trailer. 
This includes the producers’ names the directors and the names of the actor. It also includes the titles and the company logo daisy and I had created for our trailer. We created our own company logo using Photoshop. 
As most films are co produced by more than one company, we decide to add the Universal Pictures logo to our trailer making it a much more believable.
The uniformed look of the titles throughout the trailer is similar to the titles in Bend it like Beckham they were all the same font and size and appeared for around the same length of time and aided in the telling of the story in the trailer. 
To an extent we incorporated this idea of the titles staying on screen for a similar amount of time. At the start of our trailer, we introduce our two main characters in a similar way to how it is done in Wimbledon using titles that state their names and a brief description of their characters. 
There are element of our trailer that challenge the codes and conventions of making in a trailer. It is our unique selling point. In our trailer for me, it is the sport we have chosen. Although hockey is not the most popular sport, it is bound to spark an interest amongst fans of sport thus aspiring to create an audience using a unique selling point. Also our trailer has a number of titles in it and employs a voice over at a certain point to tell the story. If the film was completed, at this point Lottie would be speaking to her friend about meeting Michael, but in the trailer, this is used as a voice over with the shots of their meeting playing. This is a different mixture of titles that tell the story and the use of voice over that was present in Bend it like Beckham and Wimbledon, the main trailers we used for our research. We were able to access these trailers on YouTube. Generally the voice over used basically tells the story. Even when titles are employed, the voice over basically reads them out loud. Generally music throughout any media product tends to set the mood. In the trailers we studied, Bend it like Beckham and Wimbledon, there is one track throughout the whole trailer. Our trailer challenges this idea. We used two tracks in an attempt to emphasise a change in atmosphere from the fast pace of the hockey to the romantic element of the trailer and its repercussions. The story line is the most important selling point for our media product and it is where codes and conventions of creating media products are challenged. A story line focuses on making a choice. The idea is the main character Sarah is having to chose whether to have a boyfriend and be in love of continue pursuing her hockey career. This storyline is very quite different from that of Wimbledon as it is set in a school and is the characters are teenagers.
How effective is the combination of your main product and ancillary texts
The link between my trailer and my magazine and front cover and my poster is very clear. My magazine front cover displays both elements of my genre and with images of both of my main characters on it. There are two images of Lottie our main hockey player with her stick dressed in full kit and there is also there is an image of the two lovers staring at each other depicting the romantic element of the genre. The image with her stick is an idea incorporated in most movies that focus on sports as it instantly tells the audience what sport is the focus. This is true in both the Wimbledon and Bend it like Beckham posters. There is a tennir raquett and a pair pf football boots depicting the sport that is being focused on. ALso in wimbeldon the main charcter is dressed in tennis whites and in our poster, lottie is wearing he hockey kit conforming to a code and convention of poster making and depicting the genre.
To ensure we were using the rule of thirds correctly we decided to look at posters that utilise this technique including the one for goal and the Pride and Prejucice poster.
Our final version of our poster ended up very similar to these posters and the rule of thirds was employed.
Our magazine front cover required a lot of feedback concerning the title and the font we used. Initially, there was a problem with our font, our audience did not like it as they thought it was too abstract and the title of our magazine initially CINEWORLD was already in existence so we decided to amend this problem straight away by instantly changing the name.
My media product is a trailer. The genre is a sporting romance. Though my genre there is a direct conformation the conventions of real products as most film created today are of more than on genre. The effect of creating a sub-genre is increasing the audience capacity. Through our film, the idea of the sub genre means we can attract audiences with that enjoy both romantic movies and sport movies. Furthermore in order to ensure that there we were creating a product that the audience would respond to. This included creating titles that were typical of making a trailer. These include the title and the screen shot adopted at the start of the trailer.
This just states the target audience and the BFF certification for the movie but as it was present in every trailer we saw regardless of the genre, we decide that it was required. Furthermore, another way in which we conformed to the conventions of making a by adding a particular set of titles at the end of the trailer. This includes the producers’ names the directors and the names of the actor. It also includes the titles and the company logo daisy and I had created for our trailer. We created our own company logo using Photoshop. As most films are co produced by more than one company, we decide to add the Universal Pictures logo to our trailer making it a much more believable. The uniformed look of the titles throughout the trailer is similar to the titles in Bend it like Beckham they were all the same font and size and appeared for around the same length of time and aided in the telling of the story in the trailer. To an extent we incorporated this idea of the titles staying on screen for a similar amount of time. At the start of our trailer, we introduce our two main characters in a similar way to how it is done in Wimbledon using titles that state their names and a brief description of their characters. There are element of our trailer that challenge the codes and conventions of making in a trailer. It is our unique selling point. In our trailer for me, it is the sport we have chosen. Although hockey is not the most popular sport, it is bound to spark an interest amongst fans of sport thus aspiring to create an audience using a unique selling point. Also our trailer has a number of titles in it and employs a voice over at a certain point to tell the story. If the film was completed, at this point Lottie would be speaking to her friend about meeting Michael, but in the trailer, this is used as a voice over with the shots of their meeting playing. This is a different mixture of titles that tell the story and the use of voice over that was present in Bend it like Beckham and Wimbledon, the main trailers we used for our research. We were able to access these trailers on YouTube. Generally the voice over used basically tells the story. Even when titles are employed, the voice over basically reads them out loud. Generally music throughout any media product tends to set the mood. In the trailers we studied, Bend it like Beckham and Wimbledon, there is one track throughout the whole trailer. Our trailer challenges this idea. We used two tracks in an attempt to emphasise a change in atmosphere from the fast pace of the hockey to the romantic element of the trailer and its repercussions. The story line is the most important selling point for our media product and it is where codes and conventions of creating media products are challenged. A story line focuses on making a choice. The idea is the main character Sarah is having to chose whether to have a boyfriend and be in love of continue pursuing her hockey career. This storyline is very quite different from that of Wimbledon as it is set in a school and is the characters are teenagers.
How effective is the combination of your main product and ancillary texts
The link between my trailer and my magazine and front cover and my poster is very clear. My magazine front cover displays both elements of my genre and with images of both of my main characters on it. There are two images of Lottie our main hockey player with her stick dressed in full kit and there is also there is an image of the two lovers staring at each other depicting the romantic element of the genre. The image with her stick is an idea incorporated in most movies that focus on sports as it instantly tells the audience what sport is the focus. This is true in both the Wimbledon and Bend it like Beckham posters. There is a tennir raquett and a pair pf football boots depicting the sport that is being focused on. ALso in wimbeldon the main charcter is dressed in tennis whites and in our poster, lottie is wearing he hockey kit conforming to a code and convention of poster making and depicting the genre.
The font and style of writing used in our trailer for the title of the film is also employed in the poster. At the end of the trailer the set of titles used in stating the producers, the directors and the production company logo is also present at the bottom of the poster linking the two products. The image on the front cover is of one of our characters Henry. He is wearing an outfit that he is seen in during the film. This is a direct link to our trailer as a complete advertising campaign it is important to creating a convincing product. Furthermore, the title of the film is written in the same font and colours present on the poster thus making it a more convincing advertising campaign.
What have you learnt from your audience feedback?
I have learnt that feedback is very important. As my film is aimed at people my age, the direct feedback from my target audience was the most important factor in creating a successful product. Initially, our trailer was just full of hockey shots and lacked a story but as the producer, we understood the story we were telling but as viewers, our audience was able to help us recognise the fact that our trailer was not making sense. Furthermore, the feedback helped us realise that our titles were different sizes and the colours needed to work with the colours present in the title of our movie. Also, the feedback we received encouraged us to change the title of our film from chances to choices. According to some of our audience, the idea title did not make any sense and they preferred the title choices as it hinted at what the movie is all about.
For our poster according to feedback, our initial idea was good but it did not look believable and the images were of poor quality. The idea ‘looked better on paper than it did in reality’ quoting one our critics. So as a result we changed our idea of and adopted the rule of thirds as it was pleasing to our target audience and it conveyed the genre of the media product. Without direct feedback from our target audience, we may not have understood the errors within our product. We had several versions of our poster and we asked our target audience which was in fact members of our class to analyse and tell which was the most effective. This sort of feedback direct from our target audience aided us in the directly targeting our required audience.
What have you learnt from your audience feedback?
I have learnt that feedback is very important. As my film is aimed at people my age, the direct feedback from my target audience was the most important factor in creating a successful product. Initially, our trailer was just full of hockey shots and lacked a story but as the producer, we understood the story we were telling but as viewers, our audience was able to help us recognise the fact that our trailer was not making sense. Furthermore, the feedback helped us realise that our titles were different sizes and the colours needed to work with the colours present in the title of our movie. Also, the feedback we received encouraged us to change the title of our film from chances to choices. According to some of our audience, the idea title did not make any sense and they preferred the title choices as it hinted at what the movie is all about.
For our poster according to feedback, our initial idea was good but it did not look believable and the images were of poor quality. The idea ‘looked better on paper than it did in reality’ quoting one our critics. So as a result we changed our idea of and adopted the rule of thirds as it was pleasing to our target audience and it conveyed the genre of the media product. Without direct feedback from our target audience, we may not have understood the errors within our product. We had several versions of our poster and we asked our target audience which was in fact members of our class to analyse and tell which was the most effective. This sort of feedback direct from our target audience aided us in the directly targeting our required audience.
To ensure we were using the rule of thirds correctly we decided to look at posters that utilise this technique including the one for goal and the Pride and Prejucice poster.
Our final version of our poster ended up very similar to these posters and the rule of thirds was employed.
Our magazine front cover required a lot of feedback concerning the title and the font we used. Initially, there was a problem with our font, our audience did not like it as they thought it was too abstract and the title of our magazine initially CINEWORLD was already in existence so we decided to amend this problem straight away by instantly changing the name.We decided on a name like Vision as it is directly linked to watching movies. We were convinced by our feedback that the magazine was genuinely believable as a front cover. The image on the front was looking directly at the camera, a common trait for magazine covers as it makes it seem as though the person is looking at them and intising them to purchase the magazine.
Overall it is safe to say that the feedback is the most effective way of truly evaluating your product especially when your target audience is amongst your peers. It means you get several opinions on how your target audience would respond to your product, the effects of vertain atributes and what does not work very well.
How did you use media technologies in the construction and research, planning and evaluation stages?
Generally the primary media technology I used in researching and planning my product was the internet when creating my media products at both AS and A2 level. In AS we were making the opening sequence for a number of our products, YouTube and DVDs were our main point of research. We were able to watch a number of opening sequences for films using these media technologies. In doing this we had access to the codes and conventions of making the opening sequence of a thriller. Likewise for our A2 media product, viewing lots of trailers within the same genre as mine played a huge part in the creation of my product. The ideas we had for trailer came from some of the trailer we watched on YouTube, most importantly Bend it like Beckham and Wimbledon adding our planning process. Throughout the whole course all of our planning was done on the blog. This enabled us document photographs and use screen shots and embed videos to show the planning and construction process of our media product. For example when making our production company logo, we had various attempts at doing this. The making of our first attempt of a company logo was documented on our blog using screen shots to display the creation process. Due to the feedback we received, we decided to change the design. Our research for a new idea was also added to blog in the form of examples of some company logos and our thoughts on them. The creation of the second company logo was also done on the blog using screenshots. The creation of our products was done on various Adobe software including, Photoshop, in design and Premier Elements. Our footage was taken on a digital camera using a tripod. The footage was edited using Adobe Premier Elements. For our poster we used in design instead of Photoshop as it is a better programmer for controlling text. But for a magazine we employed photoshop as it was a programe we were much more familiar with thus making it easier for us to create a high quality poster. The evaluation stage was also done on the computer we learned to embed videos and take screen shots skills that we had learned from our planning stages. Fundamentally, media technology plays a huge part in the creation of media products such as magazines, posters, films and trailers.
Overall it is safe to say that the feedback is the most effective way of truly evaluating your product especially when your target audience is amongst your peers. It means you get several opinions on how your target audience would respond to your product, the effects of vertain atributes and what does not work very well.
How did you use media technologies in the construction and research, planning and evaluation stages?
Generally the primary media technology I used in researching and planning my product was the internet when creating my media products at both AS and A2 level. In AS we were making the opening sequence for a number of our products, YouTube and DVDs were our main point of research. We were able to watch a number of opening sequences for films using these media technologies. In doing this we had access to the codes and conventions of making the opening sequence of a thriller. Likewise for our A2 media product, viewing lots of trailers within the same genre as mine played a huge part in the creation of my product. The ideas we had for trailer came from some of the trailer we watched on YouTube, most importantly Bend it like Beckham and Wimbledon adding our planning process. Throughout the whole course all of our planning was done on the blog. This enabled us document photographs and use screen shots and embed videos to show the planning and construction process of our media product. For example when making our production company logo, we had various attempts at doing this. The making of our first attempt of a company logo was documented on our blog using screen shots to display the creation process. Due to the feedback we received, we decided to change the design. Our research for a new idea was also added to blog in the form of examples of some company logos and our thoughts on them. The creation of the second company logo was also done on the blog using screenshots. The creation of our products was done on various Adobe software including, Photoshop, in design and Premier Elements. Our footage was taken on a digital camera using a tripod. The footage was edited using Adobe Premier Elements. For our poster we used in design instead of Photoshop as it is a better programmer for controlling text. But for a magazine we employed photoshop as it was a programe we were much more familiar with thus making it easier for us to create a high quality poster. The evaluation stage was also done on the computer we learned to embed videos and take screen shots skills that we had learned from our planning stages. Fundamentally, media technology plays a huge part in the creation of media products such as magazines, posters, films and trailers.
Friday, 19 March 2010
Evaluation By Daisy
1.) In what ways does your media product use, Develop, or challenge forms and conventions of real media products?
Apects of media langauge such as cinematography,editing, sound and mise-en-scene are important in creating a trailer;a genre of its own. A trailer is 2 minute long promoting device that should leave the audience with the the famous generic concept of Roland Bathes;an enigma. The structure of trailer is normally non linear and is set to music. My Trailer "Choices" is a "Sporting Romance" genre the use of subgenre helps broaden my audience. With this genre I targeted a teenage audience, they would expect to see stereotypical lovers cuddling, kissing and meeting each other. I had to watch a few Trailers in the same genre as mine on YouTube such as; She’s the man, Wimbledon and Bend it like Beckham. Comparing my product to real products like Wimbledon, I managed to follow the conventions of this teaser trailer, I realised it had 100shots in 2 minuets that’s 1 shot for every second thus meaning that the pace of our trailer needed to be as upbeat and fast excided 2 minuets to be succesful. Therefore the structure of our trailer is similar to Wimbledon; the beginning has fast punchy shots of hockey which is similar to those tennis shots in Wimbledon and follows with the romantic story. In this trailer they used aspects such as titles and voice over to help tell the narrative. We develped these conventions and used a cross fade of voice over between the two contrasting pieces of music. The voice over helped create a realitic atmosphere throughout. The use of titles in a Trailer are a typically popular way to begin a trailer for example the titles in Bend it Like Beckham are similar to mine, with the sizes and timings of my titles thus helping to make ours look more realistic.
Apects of media langauge such as cinematography,editing, sound and mise-en-scene are important in creating a trailer;a genre of its own. A trailer is 2 minute long promoting device that should leave the audience with the the famous generic concept of Roland Bathes;an enigma. The structure of trailer is normally non linear and is set to music. My Trailer "Choices" is a "Sporting Romance" genre the use of subgenre helps broaden my audience. With this genre I targeted a teenage audience, they would expect to see stereotypical lovers cuddling, kissing and meeting each other. I had to watch a few Trailers in the same genre as mine on YouTube such as; She’s the man, Wimbledon and Bend it like Beckham. Comparing my product to real products like Wimbledon, I managed to follow the conventions of this teaser trailer, I realised it had 100shots in 2 minuets that’s 1 shot for every second thus meaning that the pace of our trailer needed to be as upbeat and fast excided 2 minuets to be succesful. Therefore the structure of our trailer is similar to Wimbledon; the beginning has fast punchy shots of hockey which is similar to those tennis shots in Wimbledon and follows with the romantic story. In this trailer they used aspects such as titles and voice over to help tell the narrative. We develped these conventions and used a cross fade of voice over between the two contrasting pieces of music. The voice over helped create a realitic atmosphere throughout. The use of titles in a Trailer are a typically popular way to begin a trailer for example the titles in Bend it Like Beckham are similar to mine, with the sizes and timings of my titles thus helping to make ours look more realistic.
We also included the BFF certification and universal pictures logo which are placed in most trailers. 
In a way I managed to develop my own film identity and created my own film logo company called black and white productions in which I made Photoshop.
All these aspects are typical characteristics of a trailer. We also made a set title page at the end of our Trailer; we had the producers, directors and actors names on it which also conformed to the conventional aspects of trailer. 
The way in which we introduced our principle characters was similar to that of Wimbledon, we had music and slow titles over the characters in emphasise their importance parallel to that of Wimbledon.
One of the aspects in which my product tries to challenge the codes and conventions is the use of sound, the music helps set the tone and enhances the mood. We had to use two contrasting types of music because I noticed that in Bend it like Beckham they used the Indian music over the football scenes and British music over the Indian wedding scenes, and I liked how this brought pace to the piece. In the first half the dominant usage of upbeat fast music emphasised the fast paced hockey scenes which parelled the theme of my trailer similar to the football scenes in Bend it like Beckham. parrelle to the slow British music in the wedding scene, to my piece I added the slow mellow music to the romance scene thus setting the mood. However the difference between my product and Bend it like Beckham is the dramatic change to the music which is linked through voice over.
Both my characters are represented as teen stereotypes which is what a youth audience would expect to see such as the principle characters in Wimbledon. Sarah is represented as a sports star using mise-em-scene i dressed her in typical sporting clothes and used a sports coach, Michael was presented as the typical "school hunk" and we dressed him in cool casual clothes. Throught my fast editing I have shown this in a fast typical passionate kissing scene which is appealing to an adolescent audience such as the kissing scene in Wimbledon. The use of realism romance in both these trailers brought to life the genre of the Trailer.
Creating my own shots, logos and titles all develop conventions of Trailers, for example, I managed to promote our Trailer with our home made film logo, called black and white productions unlike a logo like ‘Columbia pictures’. We used two black and white masks placed back to back to represent the name of our trailer company. We made this originally in Photoshop and used half a black mask and half a white mask which we found on the internet.
These are my home made titles compared to those of Bend it Like Beckham.
Here is the Wimbeldon; this teaser trailer is an effective and professional layout, we have developed their ideas and the layout of their trailer.
What have you learnt from audience feedback?
My audience feedback is critical in order to develop initial ideas into successful ideas. The only way to improve is to react to constructive feedback. Initially our film had no realistic titles but ideas from the class helped us develope them as shown below.
The use of music was also a problem, some music did not primarily suit the genre, switching from upbeat to slow and then eventually we took a compromise and decided to use both types with the use of voice over in the middle acting as a cross fade.
During our very first stages of editing and developing our film we used to many shots of hockey and other students told us that the story wasn’t believable, we managed to produce some of our protagonist’s day to day life this helped vary the types of shot making it more realistic. I managed to get each member in my class and my teacher to watch my Trailer on a frequent bases to visualise the progress helped get constructive often negative feedback. For example my first magazine poster was unrealistic but with some feedback I changed the font and the picture on photoshop.
We thought the use of "teen issue" was not as beliveable as "Vision" which can be related to Film magazines. We kept the main coverline to "Choices" but we edited the font to increase the size and awareness of the Film. 
Through gradual progression of the making of my poster, aspects such as the sizes of our titles, colours, photo quality were prominent problems that occurred. Overall it was very helpful and helped make my product maximise its potential. According to our other products such as poster, we had a very first idea to use an image and cut it out to put on a white background, but after feedback we realised that it wasn’t as successful as it had looked before and our skills on photoshop were not very accurate there we changed the idea and used a picture with a decent background instead.
How effective is the combination of your main product and ancillary tasks?
The overall combination of various promoting tools such as poster magazine and Trailer are essential. The progress of linking these tools can be quite a challenging experience, in order to establish your brand it is necessary to use the same fonts, colours and style in each of your features to create a simular effect.
Here are a few examples of ours next to real products:
My trailer, poster and magazine all try to create a similar feeling and similarities between them. In each aspect the colours are fairly simular with tints of Red and Black. This colour regiem also follows through my titles in the Trailer. Through adjustments I have had to change my titles to fit in with my poster cover such as my trailer titles with my magazine. I have used the same colours and fonts in all these aspects. The use of reds and blacks on my poster allows it to relate to my Trailer. I have also used a picture of Sarah and Michael on the poster back to back with reflects the idea and theme of choices between hockey and Michael in the Trailer. The use of writing words in different colours and sizes on my poster also helps represent the idea of the consequences of “Choices”. I have found ideas from real products such as Bend it like Beckham’s Trailer and She’s the man’s film poster.
How did you use media technologies in the construction and research planning and evaluation stages?
We were seriously lucky to have use of the internet consistenly throught out and I used some of the follwing sites copiously:
http://www.youtube.com/
http://www.freeplaymusic.com/
In order to tackle the challenge of making a trailer the very first step to take is the research. I looked at and analysed a variety of films genres, I looked at sites such as screen online, YouTube and British film. Looking at aspects such as the key concepts of Trailer making; audience, genre, and representation, I had managed to manipulate these conventions into my individual product. I also observed many styles of music which I listened to on websites such as Freeplay music and YouTube and I had to make sure they weren’t copyright. From my previous experience while planning my AS coursework film, I have learnt how to easily upload my planning ideas on to my blog. I now can analyse and change those ideas when needed- thus being very accessible. I had to be organised and plan in advance with timings of filming, the usage of props and appropriate costume at all times. Through the construction of my trailer used a video camera throughout. I consistently worked on my trailer in Premier Elements. I had learnt from the preliminary task of AS the techniques of editing the footage. I had to do many beginning cuts and gradually edited from there. I spent time uploaded, exporting, and importing footage during my progress. I also managed to use the timeline to change the speed of certain parts in my trailer as a way of emphasising the mood for example I made Lottie’s hit into the goal in slow motion as a way of making her look better at hockey. I also used the colour tool to make one part of the meeting of Lottie and Henry in black and white; this made it stand out from the rest. I also was uploading and embedding parts of my trailer on to my blog throughout. I used basic aspects such as the dissolve for my titles, time stretch tool and fades to manipulate my footage. With my poster and magazine I used technology such as photoshop and indesign, however I found indesign a more precise but yet harder programme to create the titles and cut out the picture I needed. In photoshop I could use merge layers, emphasise certain colours on my titles for example on my magazine I changed the colour of Henry to make him stand out more, I used an white outer glow around my title ‘Vision’ to help it stand out. Constant use of other film magazines such as Empire and Film helped me recreate and simulate my ideas for my product.
Looking at my product completed compared to real media products helped me analyse my progression. I edited my blog, embedded films and took a fair load of screenshots to emphasise the difference with other cultural products such as Wimbledon. Comparing my product to real products was an essential aspect of reflecting the originality of my product.
Both my characters are represented as teen stereotypes which is what a youth audience would expect to see such as the principle characters in Wimbledon. Sarah is represented as a sports star using mise-em-scene i dressed her in typical sporting clothes and used a sports coach, Michael was presented as the typical "school hunk" and we dressed him in cool casual clothes. Throught my fast editing I have shown this in a fast typical passionate kissing scene which is appealing to an adolescent audience such as the kissing scene in Wimbledon. The use of realism romance in both these trailers brought to life the genre of the Trailer.
Creating my own shots, logos and titles all develop conventions of Trailers, for example, I managed to promote our Trailer with our home made film logo, called black and white productions unlike a logo like ‘Columbia pictures’. We used two black and white masks placed back to back to represent the name of our trailer company. We made this originally in Photoshop and used half a black mask and half a white mask which we found on the internet.
These are my home made titles compared to those of Bend it Like Beckham.
Here is the Wimbeldon; this teaser trailer is an effective and professional layout, we have developed their ideas and the layout of their trailer.
What have you learnt from audience feedback?
My audience feedback is critical in order to develop initial ideas into successful ideas. The only way to improve is to react to constructive feedback. Initially our film had no realistic titles but ideas from the class helped us develope them as shown below.
The use of music was also a problem, some music did not primarily suit the genre, switching from upbeat to slow and then eventually we took a compromise and decided to use both types with the use of voice over in the middle acting as a cross fade.
During our very first stages of editing and developing our film we used to many shots of hockey and other students told us that the story wasn’t believable, we managed to produce some of our protagonist’s day to day life this helped vary the types of shot making it more realistic. I managed to get each member in my class and my teacher to watch my Trailer on a frequent bases to visualise the progress helped get constructive often negative feedback. For example my first magazine poster was unrealistic but with some feedback I changed the font and the picture on photoshop.
We thought the use of "teen issue" was not as beliveable as "Vision" which can be related to Film magazines. We kept the main coverline to "Choices" but we edited the font to increase the size and awareness of the Film. 
Through gradual progression of the making of my poster, aspects such as the sizes of our titles, colours, photo quality were prominent problems that occurred. Overall it was very helpful and helped make my product maximise its potential. According to our other products such as poster, we had a very first idea to use an image and cut it out to put on a white background, but after feedback we realised that it wasn’t as successful as it had looked before and our skills on photoshop were not very accurate there we changed the idea and used a picture with a decent background instead.
How effective is the combination of your main product and ancillary tasks?
The overall combination of various promoting tools such as poster magazine and Trailer are essential. The progress of linking these tools can be quite a challenging experience, in order to establish your brand it is necessary to use the same fonts, colours and style in each of your features to create a simular effect.
Here are a few examples of ours next to real products:
My trailer, poster and magazine all try to create a similar feeling and similarities between them. In each aspect the colours are fairly simular with tints of Red and Black. This colour regiem also follows through my titles in the Trailer. Through adjustments I have had to change my titles to fit in with my poster cover such as my trailer titles with my magazine. I have used the same colours and fonts in all these aspects. The use of reds and blacks on my poster allows it to relate to my Trailer. I have also used a picture of Sarah and Michael on the poster back to back with reflects the idea and theme of choices between hockey and Michael in the Trailer. The use of writing words in different colours and sizes on my poster also helps represent the idea of the consequences of “Choices”. I have found ideas from real products such as Bend it like Beckham’s Trailer and She’s the man’s film poster.
How did you use media technologies in the construction and research planning and evaluation stages?
We were seriously lucky to have use of the internet consistenly throught out and I used some of the follwing sites copiously:
http://www.youtube.com/
http://www.freeplaymusic.com/
In order to tackle the challenge of making a trailer the very first step to take is the research. I looked at and analysed a variety of films genres, I looked at sites such as screen online, YouTube and British film. Looking at aspects such as the key concepts of Trailer making; audience, genre, and representation, I had managed to manipulate these conventions into my individual product. I also observed many styles of music which I listened to on websites such as Freeplay music and YouTube and I had to make sure they weren’t copyright. From my previous experience while planning my AS coursework film, I have learnt how to easily upload my planning ideas on to my blog. I now can analyse and change those ideas when needed- thus being very accessible. I had to be organised and plan in advance with timings of filming, the usage of props and appropriate costume at all times. Through the construction of my trailer used a video camera throughout. I consistently worked on my trailer in Premier Elements. I had learnt from the preliminary task of AS the techniques of editing the footage. I had to do many beginning cuts and gradually edited from there. I spent time uploaded, exporting, and importing footage during my progress. I also managed to use the timeline to change the speed of certain parts in my trailer as a way of emphasising the mood for example I made Lottie’s hit into the goal in slow motion as a way of making her look better at hockey. I also used the colour tool to make one part of the meeting of Lottie and Henry in black and white; this made it stand out from the rest. I also was uploading and embedding parts of my trailer on to my blog throughout. I used basic aspects such as the dissolve for my titles, time stretch tool and fades to manipulate my footage. With my poster and magazine I used technology such as photoshop and indesign, however I found indesign a more precise but yet harder programme to create the titles and cut out the picture I needed. In photoshop I could use merge layers, emphasise certain colours on my titles for example on my magazine I changed the colour of Henry to make him stand out more, I used an white outer glow around my title ‘Vision’ to help it stand out. Constant use of other film magazines such as Empire and Film helped me recreate and simulate my ideas for my product.
Looking at my product completed compared to real media products helped me analyse my progression. I edited my blog, embedded films and took a fair load of screenshots to emphasise the difference with other cultural products such as Wimbledon. Comparing my product to real products was an essential aspect of reflecting the originality of my product.
Poster ideas and final version By Daisy and Tolu
Here is the the final idea. We have used. With the help of ideas from simple posters like these, we managed to use ideas such as two pictures on one poster. We used the some ideas from some conventional posters such as She's the Man and Goal. We thought that simple techniques such as bold writing were more effective. After alot of research and planning we could decide which idea was better. The main difference between this photo and the other ones versions is that the 2/3 of the poster is in colour while the bottom third is in black and white creating a direct contrast. We employed colours like red and black as they were the two colours that worked with the purple blue of he kit. In the main photo, she is wearing her hockey shirt while she with Henry. Conveying the idea of the two genres. The seocnd photo is of the hoxkey stick. By spliting these photos up, we are depicting the choice she has to make throguh the poster thus portraying the storyline. 
Thursday, 18 March 2010
Final version of Magazine by Daisy
After some more audience feedback we realised we could chane our magazine again by making the font and title of "Choices" stand out.Here is the final version of our Film Magazine.
As you see we have used the conventions of magazine making in order to enhance the poster. After constructive critisim we changed our poster around many times. With the help of Photoshop and Indesign, We managed to change many aspects of the Magazine.I edited the colour contrast in order to make Henry's face look darker. I changed the colours and effects on the writing of Vision, i added in an outerglow effect helping to emphasise the word and made it look bolder. I also used appropriate selling lines such as "30 must see movies", to catch an audiences attention. I had to centre line everything up in order to make it look stylised. My magazine cover is targetting adolescents. I also used a simple bar code helping it look more realistic as that is one every Magazine cover. I spoke to my teacher and she initially you could not read the top line of films due to the colour but after i changed it with a matching grey colour to fit in with the magazine.
These are just some images of our progress and changes throughout:
These were the final steps of progress before our final piece. we were able to experiment alot with Indesign and Photoshop. But I found Photoshop easier to use as it was far less precise and tecnical.
Wednesday, 17 March 2010
Magazine Research by Tolu
Research on Film Magazines
How many are well known?
There are only 3 main film magazines in the UK. They include ‘Sight and Sound’, ‘Empire’ and ‘Total Film’.
What is their target audience?
The target audience for these magazines are for film fans which include anyone from the age of 13 and above. In targeting such a wide range of audience, it means there are a great number of people to buy their product thus resulting in higher profit margin.
Weekly/Monthly? Who are the publishers and what is the price?
Sight and Sound is a monthly publication from the British Film Industry. It costs about £3.95 to purchase.
Empire- is published by Bauer Consumer Media publishing company and costs about £3.70 to purchase.
Total Film is published by Copyright 2006 - 2009 Future Publishing Limited and costs about £3.80 to purchase.
Analysis of Total Film Front Cover
Masthead
The Masthead for this magazine is in a font that is typical and recognisable as the font for that particular magazine and it is the largest written statement on the magazine.
Dateline
The dateline is the month and year of publication. For this magazine, it is October 2004 and the date line is published with the price above the Masthead.
Main Image
The main image is of Tom Cruise the star of Valkyrie in his costume from, it looks like a still taken from the film. He is looking directly at the camera attracting the audience’s attention. Also the photograph is in front of the Masthead showing that there is the name of the magazine is recognisable even when it is not entirely visible, places emphasis on its popularity.
Model Credits
The model credits state that ‘Cruise goes to War’
Cover lines
There are lots of cover lines advertising the articles that are in the magazine quoting the titles or from the articles thus attracting the reader’s attention inducing them into buying the magazine.
Main Cover Line
The Main cove line is ‘Valkyrie’ as it the largest cover line making it the magazine’s selling point.
Left Third
In western countries, the left third of the cover is vital for selling the issue in shops where the magazine is not shown full-frontage. The title must be easily recognizable in a display of dozens of competitors. The start of the masthead is important here
Bar Code
The bar code was the used by retailers
Selling Line
The selling line of this magazine is the ‘essential Winter preview’ it is a shot snappy statement that grasps the attention of the audience.
How many are well known?
There are only 3 main film magazines in the UK. They include ‘Sight and Sound’, ‘Empire’ and ‘Total Film’.
What is their target audience?
The target audience for these magazines are for film fans which include anyone from the age of 13 and above. In targeting such a wide range of audience, it means there are a great number of people to buy their product thus resulting in higher profit margin.
Weekly/Monthly? Who are the publishers and what is the price?
Sight and Sound is a monthly publication from the British Film Industry. It costs about £3.95 to purchase.
Empire- is published by Bauer Consumer Media publishing company and costs about £3.70 to purchase.
Total Film is published by Copyright 2006 - 2009 Future Publishing Limited and costs about £3.80 to purchase.
Analysis of Total Film Front CoverMasthead
The Masthead for this magazine is in a font that is typical and recognisable as the font for that particular magazine and it is the largest written statement on the magazine.
Dateline
The dateline is the month and year of publication. For this magazine, it is October 2004 and the date line is published with the price above the Masthead.
Main Image
The main image is of Tom Cruise the star of Valkyrie in his costume from, it looks like a still taken from the film. He is looking directly at the camera attracting the audience’s attention. Also the photograph is in front of the Masthead showing that there is the name of the magazine is recognisable even when it is not entirely visible, places emphasis on its popularity.
Model Credits
The model credits state that ‘Cruise goes to War’
Cover lines
There are lots of cover lines advertising the articles that are in the magazine quoting the titles or from the articles thus attracting the reader’s attention inducing them into buying the magazine.
Main Cover Line
The Main cove line is ‘Valkyrie’ as it the largest cover line making it the magazine’s selling point.
Left Third
In western countries, the left third of the cover is vital for selling the issue in shops where the magazine is not shown full-frontage. The title must be easily recognizable in a display of dozens of competitors. The start of the masthead is important here
Bar Code
The bar code was the used by retailers
Selling Line
The selling line of this magazine is the ‘essential Winter preview’ it is a shot snappy statement that grasps the attention of the audience.
Analysis of the cover of Empire
Masthead
The masthead is in a colour and font designed for the
Dateline
The dateline is above the masthead and it is dated for January 2008, it also has the price of the magazine next to it.
Main Image
The main image is a still from the film or it could be still shot of the joker, the main character in the movie played by the most well known actor in the movie. Heath Ledger is looking directly at the camera in this photo thus grabbing the reader’s attention.
Model Credits
The model credits are ‘he’s a clod blooded murdering clown’
Cover lines
Cover lines are also used to advertise what is in the article they are either quotes from the articles , film titles and the featured films in the article.
Main Cover lines
The main cover line is the Joker. It advertises the exclusive article and is the main selling point for this issue. It also ties into the main image.
Third Left
In western countries, the left third of the cover is vital for selling the issue in shops where the magazine is not shown full-frontage. The title must be easily recognizable in a display of dozens of competitors. The start of the masthead is important here
Bar Code
This is the code used for the selling the magazine by the retailers.
Selling line
The selling line of this magazine is the ‘the Dark Night World Exclusive’ this markets the paper as to the fans of the film and gives them an individual selling point as no other competing magazine has the same privileged they have for to print this article.
Masthead
The masthead is in a colour and font designed for the
Dateline
The dateline is above the masthead and it is dated for January 2008, it also has the price of the magazine next to it.
Main Image
The main image is a still from the film or it could be still shot of the joker, the main character in the movie played by the most well known actor in the movie. Heath Ledger is looking directly at the camera in this photo thus grabbing the reader’s attention.
Model Credits
The model credits are ‘he’s a clod blooded murdering clown’
Cover lines
Cover lines are also used to advertise what is in the article they are either quotes from the articles , film titles and the featured films in the article.
Main Cover lines
The main cover line is the Joker. It advertises the exclusive article and is the main selling point for this issue. It also ties into the main image.
Third Left
In western countries, the left third of the cover is vital for selling the issue in shops where the magazine is not shown full-frontage. The title must be easily recognizable in a display of dozens of competitors. The start of the masthead is important here
Bar Code
This is the code used for the selling the magazine by the retailers.
Selling line
The selling line of this magazine is the ‘the Dark Night World Exclusive’ this markets the paper as to the fans of the film and gives them an individual selling point as no other competing magazine has the same privileged they have for to print this article.
Thursday, 4 March 2010
Film Magazines By Daisy
These are the things we needed to improve on to get a higher mark for our film;
1.) Titles
2.) Music flowing
3.) fast shots in the begining
I have now worked on these and inished my Trailer. I am now going to work on my film magazine, here are some ideas.
1.) Titles
2.) Music flowing
3.) fast shots in the begining
Magazine
I have now worked on these and inished my Trailer. I am now going to work on my film magazine, here are some ideas.
Saturday, 20 February 2010
Progress by Tolu
Once we changed the idea of our poster, we went from making a poster like this to creating one that looked more professional like this one
the image of the hockey stick is not our photo, whilst researching we came across this image and decided to use it until we were able to take a photo similar to it. Until that point, our poster will not be fully completed. But until then, I decided to work with the image i found.We created several versions of the poster until we eventually decided on the one we wanted to use
Friday, 19 February 2010
Beginigs of constuction for our poster. by Tolu
After we changed the programme in which we were using to create our poster, the graphics we have created on this programme are of a much better qualitly and we have incorporated the end titles into this version of our poster.
Half way through the process of creating our poster, we decided to change our idea due to feedback. We were told our design was not partivularly professional and that we should try something else. We decided to employ the rule of thirds into our poster making and attempt to create a more professional looking poster.
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